Vistors of the pop-up were invited into Bic’s fun and colorful universe to celebrate their lighters’ 40th anniversary, one of the most iconic French products !
Known as one of the best champagnes in the world, Krug is a division of the LVMH group. In 2011, they wanted to put forward an exceptional project with great media coverage.
Course of 4 inflatable bubbles planted: Place Colette (in front of the Comédie Française), Place St Germain des Près, Gare Montparnasse and Bercy Village.
