Winter 2005, New-York, Thierry Bisseliches observes consumers’ enthusiasm for seasonal purchases such as Halloween. The idea of a company entirely dedicated to Pop-Up store was born !

In 2009, he creates My Pop Up Store, the first company specialized in the creation and development of temporary stores in the French market.

Today My Pop Up Store has realized more than 500 projects and works with major brands of all kinds such as Yves Rocher, Nuxe, Weight Watchers or Uniqlo.