Michael Jackson Pop Up Store

Client

Universal Music

Context

Communication operation for the release of the movie This is It

Infos

Services: Location scouting – Scenography – Retail

Dates: October 2009 to February 2010

The event

Michael Jackson Pop Up Store

For the release of the movie This is It, My Pop Up Store was given the mission to create a shop to pay tribute to the late artist.

The pop-up was put in place in the Olympia and offered a diversity of Michael Jackson products. This was done to promote the movie, but also the release of a best-of album.

The shop was extremely successful and generated a great amount of buzz.

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