Communication project targeting the general public and media outlets
Services: Location scouting – Scenography – Retail
Date: 04/06/2014 to the 21/06/2018
After Tokyo and New-York, Pokémon opened its’ pop-up store in Paris. The brand reached out to My Pop Up Store to set up, launch, and operate this important project.
This approach seduced Pokémon fans, who were many to visit the pop-up. The shop also caught the attention of the media, making the operation a huge success for the brand.