OHF – Dutch Office of Flowers via VFC Communication Agency
The Dutch Office of Flowers wanted an event that popularizes indoor plants, whose fairy potential is often underestimated!
Services: Mypopupstore took care of the design of the event and its complete production.
Opération : 4-bubble course entirely vegetated, placed at strategic points in Paris
Objectif et mise en place
Course of 4 inflatable bubbles planted: Place Colette (in front of the Comédie Française), Place St Germain des Près, Gare Montparnasse and Bercy Village.
Each bubble had a specific theme and a particular script designed by a plant designer. Clou du spectacle: a contest in partnership with My Little Paris was winning a romantic breakfast in the flagship bubble of Place Colette. Guaranteed buzz effect! Results: Thousands of visitors rushed to see the “works”, the media coverage was spectacular.