40-year anniversary of the BIC lighter
Services: Location scouting – Scenography – Retail
Dates: May to June 2013
I Light You
Vistors of the pop-up were invited into Bic’s fun and colorful universe to celebrate their lighters’ 40th anniversary, one of the most iconic French products !
For a period of 10 days, BIC proposed free manicure workshops, photoshoots, a stand to personalize your lighter, and snacks representing the lighters’ diversified palette of colors.