Produits Tripiers

Client

Tripe Products

Context

PR operation – Confédération Nationale de la Triperie Française

Infos

Services: Location scouting

Date: October 2010

The event

Chez l’ami Tripier

Pop-Up Restaurant

Who: The Confédération Nationale de la Triperie Française, VFC PR agency, and the chef Stéphane Jégo

When : Late October, 4 days

Where: Rue de Vertbois, 75003 Paris

How: pop-up restaurant in the form of a sushi counter dedicated to tripe products

Results: 130 plates per day, success heavily covered by the media (Le Figaro, My Little Paris, Merci Alfred etc…)

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