The pop-up store had to reinforce a strong emotional bond with the brand by capitalizing on the popular and experiential dimension of the “All women are beautiful” communication campaign.

My Pop Up Store ensured the complete management of the store, from the multidisciplinary team to the sales tools.

Martell wanted people to discover and taste the cognacs of the house and in particular the limited edition Cordon Bleu “Martell in Paris”.

My Pop Up Store ensured the staffing and animation of the Martell Ambassadors team.

Initially planned for 2 weeks, the operation was extended for an additional 4 weeks and repeated the following year!

Dom Perignon wanted people to discover and taste the Dom Pérignon Vintage 2008 or Dom Pérignon Rosé 2006.

My Pop Up Store has unearthed and led a team of sommeliers capable of highlighting these exceptional vintages.

On the stand of the Retromobile show, on the occasion of the 75th anniversary of the brand, Porsche highlighted the iconic 911 model.

My Pop Up Store operated the Porsche merchandise store at the show on behalf of the brand.

Chef Club offers cooking recipe videos online. It is a community that brings together tens of MILLIONS of fans in France and around the world.

With them, we set up a shop with the book of their best recipes and their (very first) by-products. A first step into the world of retail for this DNVB.

Staffing, setting up and operation of a Lidl store on the occasion of the “wine fair” in the Marais in order to show the know-how of the brand and its legitimacy as a “wine merchant”.