Yves Rocher

Client

Yves Rocher

Context

Launch of a new collection

Infos

Services: Location scouting – Scenography

Dates: 18/05/2015 to 25/05/2015

The event

Speaking Colors by Yves Rocher

To celebrate the launch of their new nail polish collection, the brand took the road by bus to visit the headquarters of major French publications. They offered manicures to journalists and bloggers.

The objective was to announce the launch of the new brand to journalists via an original operation. The project was very well received by its’ target audience.

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