Road Show Tinder #SummerofLoveTour
Tinder road show to celebrate the return of “real life” dates
Services : Planning an event / Retail management
Dates : 12/06/2021 to 22/06/2021
Road Show Tinder
After a year of virtual relationships due to the health situation, Tinder and My Pop Up Store are joining their forces to revive physical encounters around a charity cause.
What is planned ? A road show that will stop in 5 cities (Paris, Lille, Strasbourg, Lyon and Toulouse) and will be animated by many activities. All in a secure setting and a deep respect for sanitary measures. At each stage, packed lunches prepared by renowned chefs were distributed to students in need. A total of 617 meals were distributed to students in precarious situations.
On this project, My Pop Up Store was in charge of organizing the road show with Tinder as well as finding a personalized airstream for the event and some hostesses to animate the road show on each stage.