Pop Up Store BMW




Pop Up Store BMW for the presentation of their new 100% electric scooter.


Services :  Location scouting / Scenography / Planning an event

Dates : 20/09/2021 to 30/10/2021

The event

BMW moves to the Madeleine

For the launch of its new 100% electric scooter, the famous car brand chose to trust MY POP UP STORE by setting up shop on Place de la Madeleine for a period of six weeks. The ephemeral store, ideally located, allowed the curious as well as the passionate to come and discover the famous CE 04, but also the brand new CE 02, as well as a whole range of automotive equipment.

For this pop-up, the challenge was great: to completely renovate the premises, while imagining a scenography adapted to highlight the products of BMW Motorrad, all in a record time of barely two weeks.

The MPUS team met this challenge and allowed the brand to set up shop in the heart of Paris, close to the public, with an average of 100 visitors per day and more than a hundred pre-orders!

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