AliExpress

Client

AliExpress

Context

First AliExpress pop-up store in France

Infos

Services : Location scouting/Scenography/Retail management

Dates : 24/09/2020 to 26/09/2020

The event

AliExpress pop-up store

It is in the Châtelet district, in the heart of Paris, that AliExpress opens its first pop-up store.

If AliExpress has been present digitally in France for a long time, it is now in the form of a pop-up store that the Chinese giant is looking to meet its customers. A challenge that My Pop Up Store took great pleasure in taking up!

On this project, My Pop Up Store was in charge of finding the place for the pop-up, but also its scenography and the whole retail part. A real success for a first experience in the capital, with a record attendance and extraordinary media coverage.

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